- Mise en scene- Do the props, costuming, scene setting, etc, link in with the genre? For our genre, Indie Rock, there needs to be an element of Rock so in order to do this we could use a leather biker jacket slung over a chair in the background so we get can see the 'Couldn't Care Less' attitude that is stereotyped on Rockers. Indie Rock is a more subtle version of the Rock genre, therefore we need to incorporate the Indie genre into our Music Video we could have an acoustic guitar as a prop in an open flat to give us a sense of calmness. Both of these together would show us that its a calm version of rock just by having these props clothing and setting in the music video, fitting perfectly to our criteria. Also having absolutely everything within the mise en scene section link with the lyrics works well, we can see this in the Bad Romance music video by Lady GaGa, which is shown below;
(A part is missing because its saved on my usb, will add this friday night)
- Editing- This plays a major roll in the overall product. We need to use editing to ensure that the music video conveys smoothly. In order to do this we need many of the same shots so we can make sure there is nothing out of place, for example, say we wanted to do a walking shot with different scenery behind the frontman, we would need to move locations and if we only did one shot per location we may find that the frontman is slightly to the left causing a jump in the shot. To ensure we don't make this mistake we need to take several shots using the rule of third. The rule of third would help to keep the frontman central of the screen etc. An example of this is Imogen Heap's- "Jus for now" music video, the camera zooms out from her mouth on every shot to reveal her in different clothing and scenery etc.
- Cinamatography- The angles, close ups, panning, tilting, tracking shots etc, are needed to make the music video look realistic and can often help tell a story in a music video, for example, Britney Spears' "3" music video, shows a lot of variation in shots creating a story. In our video we need to decide upon which angles and shots to take in order to make the music product a success.
- Sounds- In sounds we need to make sure that the music does not cover the singing in the music video, if this happens the video will be a disaster no matter how brilliant it is, this is all in the recording, for example, if the guitar was too close to a mic and the singer was where he/she should be then it would sound strange and vice versa. Also lipsyncing needs to be done by either playing the track really loudly and miming along to the words. Or sing really slowly/fastly depending on whether its going to be fast paced or slow pace, this is so when we do our editing we can add the music to the product. Again we need to do several shots in order to make the lipsyncing work well.
- Lighting- This can interpret the mood of the song by the lighting, for example, in dance music videos if its dark with light beams of vibrant colour we see that as a place full of energy, if we saw a something in black and white we would think of a good/bad memory or a past/present sad time, lots of vibrant colour with no dark shows happiness. Natural lighting is used for creating a sense of real life, not the high life of luxury, for example, Leona Lewis' music video "Happy", this show a story of her and the man have feelings for one another and it's not until the end that we see that she is actually one of the bridemaids to his wedding. The natural lighting help to tell this story as it made it seem as though we as the audience are actually there. Natural lighting also lets the audience capture feelings of the artist, using this lighting is also a cheaper option too.
Overall by incorporating these ideas we should get the outcome of a successful music videos that flows correctly.
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