As a part of our research I thought it was essential to include a mood board based upon our genre of Indie. Not only can we establish a good idea of the type of music/artists our music will be like, but also have a deeper understanding of how Indie artists represent themselves through the media.
Some of the bands featured above;
The Sunshine Underground, Babyshambles, White Lies, The View, Florence & The Machine, Kasabian, Muse, Hot Chip, Noah and The Whale – all stereotypically Indie.
The first thing you notice about the mood board, is the domination of the male gender within the genre. It is a fact that most Indie bands today are predominantly male and this is represented here through the photography. Most are also represented as the stereotype conveys (explained in more detail in the Audience piece of research), in particular with their costume. Also represented are two guitarists, Matthew Bellamy from Muse (known to be one of the most talented guitarists today) and Sergio Pizzorno from Kasabian, thus linking in to the importance of instrumental within Indie. Our artist is also male and plays the acoustic guitar on the recording, therefore fitting in with the stereotype perfectly.
Another rather noticeable trait is the branding of the band’s names. For example, The View. The way their name is represented has become a part of their branding, it is featured in magazines, on adverts, on their albums, it is essentially their logo. The same can be said for the other band names featured such as The Sunshine Underground and Muse. Therefore when completing our ancillary tasks we will take branding into account.
The live performance element of the Indie genre is also represented through photography on this mood board. Photos of Liam Gallagher from Oasis, The Rumble Strips and Babyshambles are features, conveying the importance of performance, something we will take into considering when producing our own video.
Overall, the mood board builds the foundations of Indie for us to build upon. During our planning and consequently production, we can take into account what is represented here in order to meet the demands of our target audience and consequently produce a successful music video and ancillary tasks.
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