Branding - Ancillary Tasks

As part of our research we have already published a post on branding as you may have already seen. We have already explained the importance of branding and how it is achieved. In this post we are going to explain how we are going to create our brand image.

As mentioned before branding is all about creating an image that creates an impression that consumers like and people can link to a particular line of products. For this reason there must be a consistent theme and brand image through the line of products in order to link them together. The image the brand is trying to promote and show should be shown in all of the products and the same message should be given. However there are many similar products on the market and for this reason it is necessary that this certain line of products, this brand, stands out and is different to compared to all the rivalling products. Once this image in manipulated and has been created it will allow the consumer to see the value and potential in the products. Therefore it is necessary that we create an image that attracts our indie audience and is able to connect with them. We must be able to portray our indie genre yet bring something new to the market that is slightly different to everything else. The fact that the artist we are promoting is also a up and coming new artist it is necessary that we are able to create a brand image that will bring about a large audience. One of the key elements to creating a successful brand is to keep consistency across the range of product promoted at any one time across the world.

To create a consistent brand image our theme is going to be the weather ad in his main song ‘talking about the weather’. This is the song we have created a music video for. In the music video there are several outdoor shots which we have shot to show in which you can see the snow and autumn leave etc. The song is actually about the artists love for his girlfriend however he has used the weather as a symbol of his affection towards her. For this reason we are also going to use this weather / outdoor nature scene in our album cover and magazine advert so we are able to a create a consistent theme. As well as the nature/weather theme we are also going to try and keep the indie image and an indie theme in order to represent our genre. So we will be aiming to use creative and different types of album art as indie art is often very artistic. This will allow audiences to identify the products linked to our music video. We are also going to use the same fonts throughout our album cover and magazine advert as it sets a consistent brand image. It allows our products to be identified as a brand and as a line of products.

It is necessary that we keep this image and theme consistent throughout our products so that the audience are able to identify the products and link the products together. The brand image is what allows our indie audience to identify the artist and distinguish its quality and uniqueness from other products on the market.